I don't support the pink ribbon.
There. I said it.
Here's what I support: I support the women who get the dreaded disease. I support their families. I'll bring meals. I'll make blankets for when the chemotherapy treatment makes a woman cold to the bone. I'll run kids to school. I'll do your laundry or clean your toilets. I'll hold the bucket while you hurl. I'll wear holes in the knees of my best jeans praying for you. I'll weep when you weep and rejoice when you rejoice.
But I will not buy a pink box of cereal just because ten cents of the proceeds go to an ambiguous "research and awareness" campaign.
I also support cancer research and awareness. I truly do. As ridiculous as it sounds, I can actually send a check straight to research centers. No pink tea towel necessary. Crazy, right? The awareness has now been raised. Everyone knows October is Pink Month. But are more women checking the ta-tas every month because of it? I'm not so sure. True awareness looks messier. It's clinics having hard talks with women. It's doctors donating their time to educate low-income women. It's girls' P.E. and Health teachers talking with their classes about it. It's moms giving laughably awkward demonstrations for their daughters before they even have anything to examine. It's dads yelling at their girls to not carry cell phones in their unmentionables unless they want their phone taken away.
That is awareness.
Buy the Pink if it floats your boat. Let's just remember that bracelets don't result in early detection unless the wearer actually takes the steps.
Off To Chat With My Daughters,